Author Archives: what2wearwhen


Ever wanted to be famous? Be an ambassador or the face of a brand? WELL YOU CAN! Thanks to SKYY Vodka, you could see your face on a billboard… All you have to do is go to go to one of the many chosen bars Australia wide and have their photo taken in a specially […]

What to Wear When… You’re Spending the Summer in Europe

As you know I take requests from you, my readers, for event’s etc that you feel you need some inspiration for. One such request came through recently from a good friend of mine who is heading over to Copenhagen in a few weeks to attend summer school. This friend does not have the best track record […]

IXIAH Knows the Formula for Success = 100 Squared

“100 Squared Emerging Designer Market in conjunction with Shop til You Drop and Westfield Sydney are pleased to announce the winner of the Emerging Designer Search as Krystel Davis’ clothing label IXIAH.” IXIAH, a Sydney-based fashion label, for those with an individualistic spirit, who dare to be different but not necessarily eccentric. The sophisticated tailoring, […]

Never A Foot Wrong: Erin Wasson

Erin Wasson: Model, Fashion Icon, Bad Girl… My Biggest girl crush! Her carefree style, her gorgeous looks, those legs – I’m in total awe… Words are not needed, just check out the photos below and appreciate her effortless style and easy going approach to beauty! [Images via Google]

My Week in Events

Last week I was fortunate enough to attend two very different but equally wonderful events. L’AVION MONA Tuesday night I attended the exclusive reveal of the collaborative exhibition of framed silk scarf artworks – MONA, by global fashion photographer, Georges Antoni and the creative genius behind premium accessories label L’avion, Jo Scahill. The exhibition showcased […]

Never A Foot Wrong: Tash, TheyAllHateUs

You may remember a little while ago I posted about the ever stylish Elle from blog TheyAllHateUs… Well now its time to talk about the other half of the “TAHU” blogging team, Elles besty and mother of two Tash Sefton. Tash has an effortless way of styling an outfit that has her looking casual and […]

Brand In Focus: Gypsea

After seeing Gypsea’s collection at MBFWA this year I was excited to find out about this Australian grown label. Consisting of renowned world-class surf photographer Scott Bauer and Bali-based designer Emma Jones, Gypsea incorporates Scott’s world-class photographs into Emma’s love and inspiration from travel, the beach and the ocean. This unique collaboration of the two artists […]